Powerful media opportunities to drive Brand sales across the Iceland retail network.
We provide all Iceland Suppliers with a full range of media opportunities which influence Iceland customers throughout the Shopper Journey and use store level EPOS data to validate your return on investment. You can use this website to create a campaign brief which we'll respond to within 24 hours with a bespoke commercial proposal.
Our most powerful Brand Optimisation services yet...
The Supplier Optimisation Team works seamlessly within Iceland's Marketing and Trading teams, bringing brand activations to life to delight shoppers, drive sales and optimise brand awareness.
Our
Approach
leverages a range of
Solutions
that can help achieve your objectives. Whether you want to amplify an offer, optimise NPD or support full value brand sales whilst on full price to protect yourself against competitors, our team are always available to discuss the available options. We also have an exciting range of Events
for our Branded suppliers to support, which are regular and prominent events that makes Iceland value core value propositions stand-out throughout our trading calendar.
This website gives an overview of the kind of results our clients typically experience, an overview of the range of touchpoints available and the ability to quickly share your forthcoming objectives
so that our team can respond with a series of recommendations within your desired budget range.
You can also register
and login to our Customer portal, where you can download our Media toolkits, latest Ratecards and Media Touchpoint specification sheets. Existing clients can also access their booked campaigns, upload artwork, check on the progress of campaigns in flight and much more.
Here's a brief selection of recent testimonials that Brand owners are saying about their experience of working with us:
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence."Business Development Manager | Kettle Foods
"The post-campaign reports we receive from RMI provide clear & insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business."National Account Manager | Burton's Biscuits
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with."Senior National Account Manager | Lindt
"RMI provide us with the additional capability of driving incremental supplier support for media activations, (without involving us too much!) They're great to work with and deliver strong results both for us and the suppliers."Trading Manager - Non Food
"I've commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I'm particularly keen to utilise the post-campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts."Business Account Manager | KP Snacks
"I worked with the team at RMI to deliver test and learn campaigns for our confectionery brands using both in-store and online media. Having worked with a number of media planning agencies I’ve been consistently impressed with their knowledge of shopper marketing, insight behind their media offerings and delivery of service."Shopper Activation Manager | Nestlé
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship."Shopper Marketing Manager | Mondelez International
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively."National Account Manager - Off Trade | Diageo
"RMI integrate seamlessly into our ways of working and consistently bring us what we need, when we need it – It always feels like they are on top of things and committed to providing us with the best experience."Senior Trading Manager | Iceland
"The post-campaign reports that we received from RMI were insightful & extremely detailed. The investment provided us with tangible evidence of sales uplifts, to support the ongoing dialogue with the Retailers that we work with."Sales Manager | Astonish Cleaners
"RMI’s approach to providing us with solutions is really useful; the variety of options available helps us meet our own core objectives whilst demonstrating wider support for the channel."Account Director | Tayto Snacks
"RMI have offered us an ‘above and beyond’ service of campaign management and provided us with detailed post-campaign evaluations. The ground-breaking results have aided us in confidently booking future media, as we’ve gained great insight as to what works best for us as a brand …and what’s best for our shoppers."Shopper Marketing | TATA Consumer Products
"RMI’s approach to our most recent activation was second to none. Communication throughout the process was outstanding and the report we received following the activity was excellent. It was great to have this reporting to share with the supplier."Discount National Account Manager | DCS Group
"Our campaigns have shown high levels of success, that have proved effective case studies for furthering investment into our brands through our customer. It’s also great to see the media portfolio widening and increased opportunities for us to target shoppers at the most crucial time of their purchasing journey."Shopper Activation Manager | Nestlé
Powerful media inventory to amplify your existing JBPs...
CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
