Our Approach
Our comprehensive approach to meticulously planning every campaign ensures that we can deliver unsurpassed results for our clients. Each brief we receive is run through a series of checks to establish the optimal metrics to ensure that your requirements are achieved. We can also provide unique post-campaign insights which explore the most important commercial aspects of your results which can inform your future investment decisions.
Store Profiling
Based on your own customer profile requirements, we use propriatary technology fuelled by leading data providers to seek out and identify the optimal stores we recommend for inclusion within your campaigns. This optimises your investment by ensuring we only ever promote the right SKUs in the right place to the right shopper demographics.
Brand Profiling
Once we understand the brand(s) that you're interested in amplifying, we interrogate your ranked SKU sales in the selected stores; including Share of category (by Value and Unit sales), Current Depth of distribution, Baseline sales and any Regional bias.
This allows our team of Account Managers the opportunity to collate a comprehensive proposal that reccomends the ambition and length of each campaign.
Perfect Implementation
Once your campaign is confirmed, our team will liaise with your nominated stakeholders, furnish them with all specifications, deadlines and requests.
Your Campaign manager will organise all steps and sign-off with you in advance of your go-live dates.
We organise implementation and photograhy of all in-store assets and proof of execution for all digital assets.
All elements of your campaign assets are hosted on your dedicated Campaign Webpage which can be retrieved pre, during and post flight.
Store Distribution
Powerful media inventory to amplify your existing JBPs...
CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
